Back on Monday, Old Spice made a comment on twitter about the salsa you get at Mexican restaurants. Taco Bell replied...
Both have very creative marketing teams, so it was neat to see some interaction on a social media site. Both did very well, and I'm disappointed that it ended so soon. However, it sure brought both attention on the internet and news outlet. That's beneficial for both companies.
After seeing this exchange, it makes me wonder if it wouldn't be a bad idea for two companies with creative minds to get together and do some cross-advertising by the way of social media. If done right, both could profit from the attention.
~Matt
Here's a screen grab of the short-lived "twitter war":
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